“Talent Dynamics Profiling was the first step, which has spearheaded and influenced every decision that has been made in the company since.”
David Guest, Managing Director – Workshop Productions
One of the north’s leading film production companies, Workshop Productions has a core strategic team of five, with a team of associated filmmakers and editors. Its goal is to make a contribution to creating and maintaining a British film industry, where the talent is grown and retained in the UK.
In January 2010, they were experiencing high growth and wanted to focus their attention on the development of the core Strategic Team, to allow growth to be maximised. Although it was a highly creative team, there were some real challenges around productivity levels and ensuring there was enough room for team members to feel they were making a significant contribution without impacting the speed at which projects could be finalised and produced.
The Talent Dynamics Experience
In January, the team benefited from an Understanding Primary Purpose workshop.
Every team member received their Talent Dynamics Profile and report prior to the workshop. On the day, the whole team got the time to thoroughly understand their own Profile and Profiles of other Team members.
They experienced creative and energetic exercises designed to illustrate and demonstrate the distinctions between the various Profiles. They also got to understand thoroughly the purpose of their organisation and to use their innate creativity to focus on some very specific actions they could take that could be turned into immediate commercial success.
They were empowered with a series of tools that they could effectively use to turn the value that already existed within the organisation into revenue in a much more conscious and strategic way.
Outcomes of the Programme
Speed and productivity are the two major improvements that the team has become aware of. This inevitably leads to increased revenue and a better bottom line.
Since the workshop, the team has implemented specific Talent Dynamics strategies and productivity within the organisation has risen by 50 per cent. Team communication has also improved dramatically.
There has been a much greater awareness about not just where their individual value and talent lies but how they can more effectively capitalise on each other’s talents to create improved results.
There is a greater sense of personal confidence and self-knowledge within the team which allows new, exciting projects to be created. With a much higher level of trust, personal initiatives have been much more successful and have impacted on results much faster.
The team are now much more open to change. They feel much more connected to the purpose of the company and are able to contribute in a more satisfying and meaningful way.