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Wondering what all the fuss is about video marketing? Watch this video to understand if using videos to attract clients is something that can help you in your business development.
Maybe you’ve thought about making videos but not been quite sure if they’re worth the effort, or how to go about them?
This video shares the latest statistics on web video and some tips on how to utilise videos as part of your marketing and business development.
Hi I’m Una and today I want to talk to you about why you might want to create client attracting videos and what they can do for your business.
The facts speak for themselves, video is absolutely taking over how people are working online, take a look at these statistics. 100 million internet users are watching video online every day and this year for the first time time spent with digital media is going to overtake TV viewing time.
Now you may be thinking yeah but that’s just people watching cat videos!
It’s not true,
- 75% of executives watch work related videos on business websites every week.
- Video promotion is proving to be over six times more effective than traditional print and online
- and according to Forrester Research Dr. James McQuivey a minute of video is worth 1.8 million words.
So you may be wondering well what about this is significant in terms of your business development and how you can actually attract clients to your business?
What’s important for you to know is that videos in search results have a 41% higher click-through rate than plain text and YouTube accounts for 28% all Google searches. So this means that when you have videos on your website you’re much much more likely to attract traffic and even videos on YouTube can direct traffic from your YouTube video to your website but not only this, when it comes to you communicating with the people who have opted in and are on your newsletter list then your open rates are going to massively increase. For instance using the word ‘video’ in an email subject line means that open rates rise between 7 and 13% and also when there’s a video in an email, the click-through rate to that video increases 200-300%.
So all of this means that you know that there’s real solid reasons behind why video can be used in your business to really attract clients to it and to really help you to grow. So what do you do as to actually making sure that the videos themselves are attractive to your clients?
Well first of all, you’ve really got to understand your client, you’ve got to really know what their pain is and be able to speak too that pain. You’ve got to think about the questions that they ask and how can you answer those in the video without giving away the farm and also think about the videos themselves.
How can you make them professional-looking and interesting enough so that people will want to do business with you? It doesn’t have to be rocket science and green screened backgrounds and everything looking you know as if you spent thousands and thousands of pounds on production. Just make sure people can see you clearly, that all your face is in frame and just have a think about the the clothes you’re wearing and how you present yourself to make sure that that’s aligned to who you truly are and your brand. The last thing you want is for somebody to experience you in a video and then when they meet you in person it’s two different people so just think about how you can be authentic.
There’s no doubt about it video is definitely the way forward for so many people in terms of business development. Well you want to make sure that the type that video you do is aligned to who you are so that you get that congruency and make sure that your brand is being communicated from the inside out.
If you’ve been wondering how to bring video into your business maybe you like the idea of it but you’re just not sure where to start, then don’t worry we’ve actually got a workshop for you. In that workshop I’m going to work with you on your business development messages to make sure that you’re sharing the right kind of content with your videos.
I’m also going to work with people on their on-camera presence and this is where I bring my acting skills into play so that you can feel more comfortable on camera and also look more comfortable on camera because that’s going to make your audience feel comfortable and confident in your abilities too.
Also what we’re going to do is actually film on the day several blogs videos that you can then use after the workshop on your website, on your YouTube channel in fact we’re even going to upload the videos for you so it couldn’t be any easier. Check out the link for more details and get in touch to go book or for more information.
PS There’s an early bird offer open until Friday 15 November!