Could Client Attracting Videos be the right Business Development Strategy for You? (Video)

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Wondering what all the fuss is about video marketing? Watch this video to understand if using videos to attract clients is something that can help you in your business development.

Maybe you’ve thought about making videos but not been quite sure if they’re worth the effort, or how to go about them?

This video shares the latest statistics on web video and some tips on how to utilise videos as part of your marketing and business development.

Early Bird Special Offer ends Friday “Get Your Video Blog Online!” Workshop, Sat 30 November

Video Transcript

Hi I’m Una and today I want to talk to you about why you might want to create client attracting videos and what they can do for your business.

The facts speak for themselves, video is absolutely taking over how people are working online, take a look at these statistics. 100 million internet users are watching video online every day and this year for the first time time spent with digital media is going to overtake TV viewing time.

Now you may be thinking yeah but that’s just people watching cat videos!

It’s not true,

  • 75% of executives watch work related videos on business websites every week.
  • Video promotion is proving to be over six times more effective than traditional print and online
  • and according to Forrester Research Dr. James McQuivey a minute of video is worth 1.8 million words.

So you may be wondering well what about this is significant in terms of your business development and how you can actually attract clients to your business?

What’s important for you to know is that videos in search results have a 41% higher click-through rate than plain text and YouTube accounts for 28% all Google searches. So this means that when you have videos on your website you’re much much more likely to attract traffic and even videos on YouTube can direct traffic from your YouTube video to your website but not only this, when it comes to you communicating with the people who have opted in and are on your newsletter list then your open rates are going to massively increase. For instance using the word ‘video’ in an email subject line means that open rates rise between 7 and 13% and also when there’s a video in an email, the click-through rate to that video increases 200-300%.

So all of this means that you know that there’s real solid reasons behind why video can be used in your business to really attract clients to it and to really help you to grow. So what do you do as to actually making sure that the videos themselves are attractive to your clients?

Well first of all, you’ve really got to understand your client, you’ve got to really know what their pain is and be able to speak too that pain. You’ve got to think about the questions that they ask and how can you answer those in the video without giving away the farm and also think about the videos themselves.

How can you make them professional-looking and interesting enough so that people will want to do business with you? It doesn’t have to be rocket science and green screened backgrounds and everything looking you know as if you spent thousands and thousands of pounds on production. Just make sure people can see you clearly, that all your face is in frame and just have a think about the the clothes you’re wearing and how you present yourself to make sure that that’s aligned to who you truly are and your brand. The last thing you want is for somebody to experience you in a video and then when they meet you in person it’s two different people so just think about how you can be authentic.

There’s no doubt about it video is definitely the way forward for so many people in terms of business development. Well you want to make sure that the type that video you do is aligned to who you are so that you get that congruency and make sure that your brand is being communicated from the inside out.

If you’ve been wondering how to bring video into your business maybe you like the idea of it but you’re just not sure where to start, then don’t worry we’ve actually got a workshop for you. In that workshop I’m going to work with you on your business development messages to make sure that you’re sharing the right kind of content with your videos.

I’m also going to work with people on their on-camera presence and this is where I bring my acting skills into play so that you can feel more comfortable on camera and also look more comfortable on camera because that’s going to make your audience feel comfortable and confident in your abilities too.

Also what we’re going to do is actually film on the day several blogs videos that you can then use after the workshop on your website, on your YouTube channel in fact we’re even going to upload the videos for you so it couldn’t be any easier. Check out the link for more details and get in touch to go book or for more information.

PS There’s an early bird offer open until Friday 15 November!

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7 comments on “Could Client Attracting Videos be the right Business Development Strategy for You? (Video)
  1. I totally get that video is vital now and I must get in the habit of doing more of them. I have done some however still not totally comfortable in this format! Thanks, Wendy

    • Una Doyle says:

      Hi Wendy, well understanding how important business video is the beginning. 🙂

      There’s many different types of videos in terms of their purpose and there are different ways that people can be on video too. I’m very conscious of the fact that those with different Talent Dynamics profiles are likely to feel more or less comfortable on camera at the start. One thing that helps is to work out your authentic video persona. We work on that in the workshop.

      Also what really helps is to get clear on how video sits in your overall business development strategy…

  2. Una Doyle says:

    Thanks for your comment Guy and the compliments. 🙂

    I must admit, though I knew video had massively increased in importance, I hadn’t realised by quite how much until I did the research for this video.

    When I think of the work I do as an actor and the impact film/TV has on people’s emotions, you can see where that 1.8 million words comes from. It’s being able to connect with the viewer as another human being, coming from a place of authenticity and emotion. As they say… “People will always remember how you make them feel.”

  3. Bonnie Gean says:

    It’s amazing how many people are afraid to get in front of the camera, but it’s the best way to be authentic and get people to like you for your personality!

    • Una Doyle says:

      Indeed Bonnie, for many people it’s as scary as presenting to a room! 🙂

      What’s really great with video though is that it doesn’t matter if you make a mistake, you can just do another take…

      You’re right Bonnie, video is a wonderful way to build relationships – it’s actually very intimate for the viewer.

      And though people might think it’s just for extroverts, actually it can be a great tool for introverts. They can take the time to plan what they want to say and they can make the ‘call to action’ by webform or email if they like, so that they have time to think before they respond. I know from my Talent Dynamics work that the more ‘steely’ energy profiles hate being put on the spot! LOL

  4. Guy Martin says:

    Hi Una,

    You look very comfortable on the screen. Love the accent.

    You present some very important statistics that most of us don’t realize, especially the part of a 1 minute video equaling almost 2 million words.

    Well done, Una.

    Guy

    • Una Doyle says:

      Thanks for your comment Guy and the compliments. 🙂

      I must admit, though I knew video had massively increased in importance, I hadn’t realised by quite how much until I did the research for this video.

      When I think of the work I do as an actor and the impact film/TV has on people’s emotions, you can see where that 1.8 million words comes from. It’s being able to connect with the viewer as another human being, coming from a place of authenticity and emotion. As they say… “People will always remember how you make them feel.”

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