Is Trust the Missing Ingredient in Employee Engagement?
Date: 24 Sep 2009 Comments:0For many organisations employee communications is what happens afterwards. After the rumour mill has got going. After an organisation has got caught out. After the decision has been made.
Participation and involvement are key to best practice effective communications and employee engagement. Yet what happens if they are taking place in a context of low trust?
I heard recently of a company that was having a meeting of middle managers to discuss their business strategy and tactics for the next few years and then pass their input to the director team. The meeting was held up to accommodate a director – not part of the initial group – arriving late. When the director arrived he invited feedback on particular topics. As they addressed each topic and once he heard the managers’ input, he then told them what the senior team had already decided.
The managers were not happy. Many of them had travelled across the country to attend this meeting. Their time and energy was wasted working on probable solutions and possibilities to discuss, when in reality the decisions had already been made. This was purely a ‘lipstick PR exercise’ supposedly to help them to feel involved.
Added to a history of sensible suggestions being ignored because the directors appeared to be afraid of being honest with the business owners, it certainly was the final nail in the coffin for my contact and they will jump ship at the first chance. Not exactly a recipe for an engaged employee…
What can we all learn from this situation?
Trust has to come from the inside out. It must first exist as self-trust. Then in the management team’s relationships with each other. Finally, it must exist between the management team and their departments as organisational trust.
According to Stephen M. R. Covey, author of ‘The Speed of Trust’ you can’t talk your way out of problems in a way that builds trust. You can only “behave your way out of problems you’ve behaved yourself into”. In ‘The Speed of Trust’, Covey outlines 13 behaviours to build relationship trust. These include behaviours such as Talk Straight, Create Transparency, Right Wrongs, Confront Reality and Keep Commitments. They’re quite simple and obvious, yet I wonder how many senior management teams actually demonstrate these 13 behaviours consistently?
Effective employee engagement is much more likely in high trust organisations, as they will naturally also have high levels of organisational alignment in their culture and communications. Even in the face of constant change and hard times, employees are more likely to give an organisation the benefit of the doubt where high trust exists.
As communicators – and in business we are all communicators – it is up to us to Confront Reality too when helping organisations to engage their employees. If communications highlight areas of low trust, a ‘lipstick PR exercise’ is the equivalent of brushing it all under the carpet. We can best serve our customers by building trust with them first and then helping them to do the same within their organisation.
